The McDonald’s giant interactive LED billboard at London’s Piccadilly Circus was created to do more than just sell burgers, It is an interactive poster allows the 34 million people that pass it every year to actually live the brand’s value of Simple Easy Enjoyment. Using a series of 40 second iconic still and moving images, people can take pictures of them with our poster as a backdrop and create a fun photo of them appearing to wear or do something. The digital technology allows us to display a variety of creative executions – London-centric (e.g. bowler hat), seasonal (e.g. umbrella) and tactical (e.g. Mother’s Day, Halloween). Already in the short time that the poster has been live, a Flickr group has been created and when you go down to Piccadilly Circus you’ll now see people striking strange poses as they manoeuvre into position for their perfect shot. Very clever!
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Above is an outdoor advertising campaign where a steam machine was built to fit inside a transit shelter and periodic bursts revealed a message during a McDonald’s’ free coffee promotion. It looks like an effective campaign, don’t you think?
Advertising Agency: Cossette, Vancouver, Canada
Creative Director: Rob Sweetman, Bryan Collins
Art Director: Rob Sweetman
Copywriter: Bryan Collins
Producer: wendy moriarty
Account Manager: Nadine Wilson, Kim Prosser
Build: Dyna Graphics
Posters of the anti bottled water campaign by Tappening
I found this campaign very clever which was started by anti bottle water group Tappening that makes people conscious of how bottle water companies harm our world.
Bottle water companies, that spend millions on advertising everyday try to sell their bottles of water without showing any details and references to us on where the water source comes from. The reality, i believe is that, the majority of the bottle water companies bottle their water by purifying the tap water that we can easily find at home. With the bottles of water we all buy everyday, we give our millions to those companies and encourage them to produce more. Yet, we harm our environment that will not be recoverable in the future. Although we can drink tap water in several cities of this beautiful country, we keep spending our money on bottles of water that come from the so-called volcanoes, mountains, or springs and become the victims of marketers.
Continue reading ‘Bottled water causes blindness in puppies!’
[ 70% of 11- to 20-year-olds dislike the London 2012 logo ]
Although it is a bit early, the logo of the 2012 Summer Olympics that is going to be held between April and August in London has been released. The designers of the logo mainly targeted the young population who are aged between 11 and 20. Even though the target may have been chosen as the youth, according to the article in Guardian newspaper, the logo has been heavily criticized.
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