This outdoor campaign, which was designed for a fish restaurant in Germany named Fish Franke, gives the message “Fresh as can be”. The ad was released for 5 days and in order to keep the fish alive during the campaign, they were supported with food and oxygen. The water was cooled down with ice from the restaurant as well. The campaign was also approved by the Federal Veterinary Office, that none of the fish was damaged. I suppose they were eaten after the campaign =). A really great work!

Advertising Agency: Publicis, Frankfurt, Germany
Creative Officer: Stephan Ganser
Art Director: Nico Juenger
Copywriter: Peter Kaim
Account Director: Sven Lohwasser
Art Buyer: Katja Bonnert
Photographer: Johannes Krzeslack
Architect: Thomas Breen
Release on Feb 2009