This outdoor campaign, which was designed for a fish restaurant in Germany named Fish Franke, gives the message “Fresh as can be”. The ad was released for 5 days and in order to keep the fish alive during the campaign, they were supported with food and oxygen. The water was cooled down with ice from the restaurant as well. The campaign was also approved by the Federal Veterinary Office, that none of the fish was damaged. I suppose they were eaten after the campaign =). A really great work!
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This outdoor work was designed for an international health club; Fitness First. The seats of the bus stop acts as a scale and displays person’s weight to everyone with a big panel. Everyone seems impressed =)
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Above is an outdoor advertising campaign where a steam machine was built to fit inside a transit shelter and periodic bursts revealed a message during a McDonald’s’ free coffee promotion. It looks like an effective campaign, don’t you think?
Advertising Agency: Cossette, Vancouver, Canada
Creative Director: Rob Sweetman, Bryan Collins
Art Director: Rob Sweetman
Copywriter: Bryan Collins
Producer: wendy moriarty
Account Manager: Nadine Wilson, Kim Prosser
Build: Dyna Graphics
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