Posters of the anti bottled water campaign by Tappening

I found this campaign very clever which was started by anti bottle water group Tappening that makes people conscious of how bottle water companies harm our world.

Bottle water companies, that spend millions  on advertising everyday try to sell their bottles of water without showing any details and references to us on where the water source comes from. The reality, i believe is that, the majority of the bottle water companies bottle their water by purifying the tap water that we can easily find at home. With the bottles of water we all buy everyday, we give our millions to those companies and encourage them to produce more. Yet, we harm our environment that will not be recoverable in the future. Although we can drink tap water in several cities of this beautiful country, we keep spending our money on bottles of water that come from the so-called volcanoes, mountains, or springs and become the victims of marketers.

Because the anti bottle water group must have been bored with all these dishonest advertising tactics used by bottle water companies, they set up an advertising campaign with a website called startalie.com where we can all create our own lies about the bottle water industry.

The lies people told about the industry until now have been quite good; you can read a wide range of lies from ”bottle water making puppies blind” to bottle water causing 98% of the melted ice caps and water into bottle filled by polar bear tears.

In the last couple of years in Europe, big companies (such as Asda, Marks & Spencers, Tesco) encourage their consumers to buy a recyclable bag for life. It can be argued that this is still to make profit but i believe it is worth for the environment. If bottle water companies also used a similar tactic like that and encourage us to buy that bottle, for instance, by designing a bottle that could be used for life, it would have been better for the world.