People who know me very well are all aware of how sick I am about the Sony brand. After watching this advert, you will see that I am really right to be a sick Sony lover. In my opinion, one of the best advertisements in recent years has been ‘the Paint Ad’, an award winning advert that was produced for Sony Bravia in 2006. This ad definitely increased my loyalty to the brand.

In the creative development process of this ad that was made in Glasgow, Scotland; it took 10 days to finish the advert and 250 people worked behind the camera. But all the hard work was seen after the ad was finished =). All the paint you see sprinkled in the air like a paint firework was able to be cleaned up by 60 people in 5 days. Also, safety was an important factor that they used a non-toxic paint that can even be added into soup to prevent any harm that may occur on the people’s skin.

I think Sony achieved a great job and showed us how an advert can achieve all its tasks in one piece of work. You can watch the advert here. By the way, if you wish you could see behind the scenes, you are lucky!